Alexx began as an artist exploring the facial structure through drawings and painting. Beginning in the world of Bridal photography, he quickly had an understanding for what looks great on camera and how to emphasize bone structure. With experience in retail cosmetics was the biggest eye opening experience and the best way to get a first hand experience working with woman of every background, skin tone and age. During that time Alexx began a very dedicated and loyal clientele which led to meeting with local photographers and TV Personalities. Landing his first national Ad campaign with Gertrude Zachary was really the kick start to the career he had been seeking. With features in Albuquerque The Magazine as a up and coming artist and the Buffalo Thunder Casino under his belt he knew that it was time to grow. He then had his mind set on the City of Dreams, Los Angeles.
With persistence, determination and passion Alexx began networking and beginning his start in the city of angels. Landing the international campaigns with L.A. Eyeworks, Danhov Jewelry and Manic Panic NYC has been some of the career highlights. Published editorials in Runway and Kode Magazine, Creating looks for L.A. Fashion week, and working backstage for Impulse by Nicole Richie, and Rachel Roy Designs for Macy's Glamorama. Alexx continues to challenge himself creatively and creating an experience with every person he comes in contact with. “Every face has a different story to tell" " Life is too short to do the same makeup twice." “My goal is to be able to open people’s eyes to a new idea of beauty and the power of makeup."